Koichi Sato

MULTIMEDIA PROJECT

TIMELINE

Spring 2023
(12 weeks)

ROLE

Sole Designer

TOOLS

Adobe CC, Figma, CodeSandbox

5 artifacts showcasing the work and philosophy of Koichi Sato, a Japanese graphic designer. From fusing futuristic imagery with traditional Japanese tastes, the project consists of a poster, booklet, mobile experience, website, and animation.

Piggy

PRODUCT DESIGN

Spotify Echo

PRODUCT DESIGN

VML

USER EXPERIENCE


Koichi Sato

MULTIMEDIA

A Million Lives

BRANDING/MOTION

Bosang

BRANDING SYSTEM

Piggy

Project Overview

FINDING A VOICE

Balance(!!) was at the center of this entire project. Admittedly, I found it rather difficult in the beginning to squeeze my own voice into the project. As I made myself more aware of Sato's visual intentions, beyond face value, it became easier to adopt a similar decision-making process; doing my best to embody his values within my own thinking.

Sato once spoke of a tea ceremony being much more than the physical act of coming together and drinking, but is shaped by the cultural richness that grounds it. In the same way, his work expresses auras that are beyond therealm of physicality, exploring realities that may be beyond our current comprehension.

Poster

ARTIFACT 1

I found myself exploring many iterations to this poster before settling on the final. Settled into the Japanese letterforms are layered Images of Sato's 'Box Studies', they're difficult to pick up, but through experimenting with blending modes and hue adjustments, they add subtle gradation to the letter's curves. The airbrushed path that slices through the letterform pays homage to a recurring visual motif in Sato's later works.

Piggy

Booklet

ARTIFACT 2

A display of Sato's work, and personal life; a progression both in story, and in color.

Booklet

Animation

ARTIFACT 3

Animated abstractions of Sato's work and philosophies. There was struggle in the attempt to integrate his work not as static Images of art, but as forms that carry themselves seamlessly from one frame to another.

Animation Gif 1 Animation Gif 2
Animation Gif 3 Animation Gif 4

Animation

ARTIFACT 3

Animated abstractions of Sato's work and philosophies. There was struggle in the attempt to integrate his work not as static Images of art, but as forms that carry themselves seamlessly from one frame to another.

Website

ARTIFACT 5

Coded a website using HTML/CSS on CodeSandbox. Adopts the same visual language pre-defined by the previous artifacts. Showcases Sato's work, ambitions, and quotes.

See the completed website here