A Million Lives

BROADBAND CAMPAIGN

TIMELINE

Fall 2023
(7 weeks)

ROLE

Sole Designer

TOOLS

Illustrator, After Effects

Unocovering the region's current state of broadband connectivity, and amplifying the voices of those underserved by existing broadband structures. In collaboration with the Office of the CIO at the University of Pittsburgh, Carnegie Mellon University (Metro21), and a regional coalition of stakeholders.

Piggy

PRODUCT DESIGN

Spotify Echo

PRODUCT DESIGN

VML

USER EXPERIENCE


Koichi Sato

MULTIMEDIA

A Million Lives

BRANDING/MOTION

Bosang

BRANDING SYSTEM

Project Overview

CREATING A STORY

Imagine our lives as bookshelves, piled high with personality, and possibility. Broadband strengthens our stories with a world of knowledge. But what about those whose lives are disconnected? Picture the future, one you have touched hands with, but others have not. In collaboration with local stakeholders, we are actively shaping a regional Connectivity Improvement Plan.

Assets in Use

IMPLEMENTING A SYSTEM

The identity system comprises a visual language defined by colors, typefaces, and other graphic elements that function as a comprehensive yet adaptable system. An energetic and dream-like brand identity attempts to compel action and curiosity.

Broadband Posters
Broadband Posters Broadband Posters