Bosang Festival BRAND IDENTITY
TIMELINE Fall 2023 (7 weeks)	ROLE Sole Designer	TOOLS Illustrator, Photoshop, After Effects, Figma
Developed a brand identity system for Thailand's Bosang Umbrella Festival, reflecting the unique charm and cultural vibrancy of the event. The brand exists as a cinematic representation of the experience.

Project Overview A CINEMATIC EXPERIENCE
Each winter, the traditional Northern Thai village of Bo Sang blossoms with bouquets of exquisitely-painted umbrellas in every imaginable shape and size. With the minimal amount of content that exists for Bosang, the intention with this branding is to highlight the cinematic environment of the event. Visually recurring motifs attempt to emulate the multitude of patterns existing both in the umbrellas themselves, and the intricate structures that craft them.

Project Overview

A CINEMATIC EXPERIENCE

Each winter, the traditional Northern Thai village of Bo Sang blossoms with bouquets of exquisitely-painted umbrellas in every imaginable shape and size.

With the minimal amount of content that exists for Bosang, the intention with this branding is to highlight the cinematic environment of the event. Visually recurring motifs attempt to emulate the multitude of patterns existing both in the umbrellas themselves, and the intricate structures that craft them.

Logotype CUSTOM TYPEFACE
The brand’s logo holds important visual motifs to represent the event. A custom logotype has been hand-drawn, inspired by contemporary serif typefaces. Soft wedged serifs contrast the sharp flourishes. An important characteristic of the type, the "O", depicts two overlapping umbrellas; with the taper in stroke width implying movement and dimension.

Logotype

CUSTOM TYPEFACE

The brand’s logo holds important visual motifs to represent the event. A custom logotype has been hand-drawn, inspired by contemporary serif typefaces. Soft wedged serifs contrast the sharp flourishes.

An important characteristic of the type, the "O", depicts two overlapping umbrellas; with the taper in stroke width implying movement and dimension.

Assets in Use IMPLEMENTING A SYSTEM
The primary recurring motif of the umbrella is illustrated from a flat, top-down view. The texture of the umbrellas are produced with a number of effects, each working together to produce resemblance to a hand-drawn piece; radial gradients are put under a smudge stick effect. The shadows of the umbrella are produced from a mixture of blend modes.

Assets in Use

IMPLEMENTING A SYSTEM

The primary recurring motif of the umbrella is illustrated from a flat, top-down view. The texture of the umbrellas are produced with a number of effects, each working together to produce resemblance to a hand-drawn piece; radial gradients are put under a smudge stick effect. The shadows of the umbrella are produced from a mixture of blend modes.

Bosang Festival

BRAND IDENTITY

TIMELINE