Koichi Sato MULTIMEDIA PROJECT
TIMELINE 1 week (Sprint)	ROLE Sole Designer	TOOLS Figma
A feature concept that enables artists to announce events and sell merchandise directly on Spotify. The design streamlines the process for creating announcements and tracking engagement, enhancing artist-fan interactions within the platform. You can alternatively look through the full case study here.

Project Overview PROBLEM SPACE
For independent artists, Spotify’s low per-stream payouts make alternative revenue streams, such as merch sales, essential for sustaining their careers. However, the current placement of merch at the bottom of an artist’s profile makes it easy to overlook, limiting its visibility and potential sales. By integrating merch announcements directly into the platform’s existing ecosystem—through features like in-feed updates or event-based promotions—artists can better capture fan attention at key moments, increasing engagement and revenue opportunities while fostering a more direct connection with their audience.

Project Overview

PROBLEM SPACE

For independent artists, Spotify’s low per-stream payouts make alternative revenue streams, such as merch sales, essential for sustaining their careers. However, the current placement of merch at the bottom of an artist’s profile makes it easy to overlook, limiting its visibility and potential sales.

By integrating merch announcements directly into the platform’s existing ecosystem—through features like in-feed updates or event-based promotions—artists can better capture fan attention at key moments, increasing engagement and revenue opportunities while fostering a more direct connection with their audience.

Introducing Echo FITTING INTO AN EXISTING SYSTEM
MARQUEE helps maximize engagement with new music by guiding listeners to dive deeper during the release window. SHOWCASE keeps momentum going for your release by attracting new listeners after the initial hype settles. ECHO lets you share key moments—like tour dates, merch drops, and special announcements—directly with your fans, keeping them engaged beyond the music.

Introducing Echo

FITTING INTO AN EXISTING SYSTEM

MARQUEE helps maximize engagement with new music by guiding listeners to dive deeper during the release window.

SHOWCASE keeps momentum going for your release by attracting new listeners after the initial hype settles.

ECHO lets you share key moments—like tour dates, merch drops, and special announcements—directly with your fans, keeping them engaged beyond the music.

Broadcast announcements in a dedicated hub.
Echo will take its own page on an Artist Profile. Here, an artist’s personality comes to life through exclusive updates, merch drops, tour announcements, and behind-the-scenes content—all in one dedicated space for fans to stay connected and engaged.

See what resonates.
Track engagement and refine your strategy. Echo’s insights show you clicks, reach, purchases, and shares—so you know what’s working and how to grow your audience.

Echo User Flow SCHEDULING AN ECHO
Echo lives in the Campaign section of Spotify for Artists. Campaign analytics are also available in the same hub.

Echo User Flow

SCHEDULING AN ECHO

Echo lives in the Campaign section of Spotify for Artists. Campaign analytics are also available in the same hub.

Koichi Sato

MULTIMEDIA PROJECT

TIMELINE

ROLE

TOOLS